In today’s episode, I’m joined by Cassie Paton of Mettle & Tonic. Cassie shares the 3 elements of effective website copy that you can implement today!

The elements/goals she shares with us are: 

  1. Get your dream client’s attention
  2. Build a connection with them
  3. Motivate them to take action. 

Tune in to hear her explain and why she chose these 3 elements of website copy to focus on and how you can start implementing them on your website immediately. 

*Side Note: if you’re in holiday selling mode, download this episode and come back to it in the New Year when you have time to listen, create a plan, and take action right away. 

*Side Note 2: If you’re working on your website copy, I  highly recommend listening to this episode and Ep. 116 w/ Mariah Magazine about SEO. That way, you can make the best use of your time as you update your website copy. 

How are you implementing your 3 key elements of website copy on your own website? I’d love to hear what actions your taking! Send me a DM to let me know!


Cassie Paton is a website and email marketing copywriter and the founder of Mettle & Tonic. She creates potent stories for gutsy entrepreneurs.

Cassie helps service providers whose messaging is bland, out-of-date, or spineless write copy that’s punchy, powerful, and persuasive—so they can attract more dream clients and run businesses they love.

You can follow her on Instagram at @mettleandtonicco and get your free home page self-assessment at


Miranda Rodriguez is a Marketing Coach who helps you create a marketing plan that you can stick to, holds you accountable as you execute that plan, and reminds you to wash your hair at least once this week. In short, she helps you create a one of a kind marketing plan for a one of a kind business (yours!).

Book your no-obligation marketing chat here OR send me a DM on Instagram.

To view all the ways we can work together, click here.