If you’ve been wondering why:
-No one is interacting with your social media posts,
-Your paid ads aren’t converting
-You’re not reaching your target audience
Then SURPRISE! There’s something wrong with your messaging. Join the club, amigos. We’ve all got messaging tweaks to do and the only way to know what works is to test it.
INSERT empathetic marketing. What is empathetic marketing, you ask? Empathetic marketing is the art of understanding how your clients/customers/buyers feel and then creating content, messaging and products/services to meet those emotional needs.
Have you ever read a blog post and thought, “Wow! I needed to hear that today. How did they know I needed to hear that today?!” That’s good messaging. That’s the person on the other end of that blog really tapping into the emotional components of what their audience needs and wants.
Like all things in marketing, empathetic marketing takes research, practice and time. Watch this week’s video below for your four-step plan and start practicing this week!
This week, I challenge to think about what emotional problem you’re solving for your target audience.
Think about it this way, with Father’s Day around the corner you may or may not be looking for a custom gift for that special man. When you go to Etsy to search for a custom item, are you really looking for a coffee mug? Or, are you looking for a way to tell your Dad (or other father figure) that you love him, appreciate him and are grateful to have him?
Do you see the difference between what I say I need and what I’m actually looking for?
Mug vs. gratitude and love.
What are your clients saying they need?
What are they actually looking for?
Let me know how this is going this week by tagging @marketinguninhibited on Facebook or Instagram.
And, don’t forget to “like” the YouTube video if you want to see more content like this. Hit Subscribe if you’d like to get a notification on Monday’s when I release a new video.
See you next week!