Today we’re diving into one of my FAVORITE exercises to do with clients.
Before you begin, if you haven’t already listened to the Mission and Vision episodes, please go back and do so now before you begin this one.
Brand pillars are three to four words/characteristics/emotions that you can use to describe your brand – at all times. For example, Marketing for the Uninhibited is marketing that is SIMPLE, DOABLE, AND FUN.
I love this exercise so much because it really helps business owners (especially all you new ones) to start thinking of their brand as it’s own personality, not just an extension of self. This where we really start to develop the brand and how we want it to resonate with people.
To discuss this topic further or ask questions directly, send me a message or schedule a free Coffee Date. Find me on social media @marketinguninhibited
I look forward to hearing from you!